How do you bring the music industry into the 21st century? This is a question that Nicole Yershon certainly knows the answer to through doing exactly that with Ogilvy Digital Innovation Lab. She shares some of this, but plans to reveal all at Sounds Digital London 2010. Nicole also discusses the knowledge she will disclose as she mentors a number of projects at the conference and her appreciation of easy access to information.
1. What is your history within digital music?
My history is not specifically related to digital music – but the moving of analogue process to digital – initially with broadcast digital asset management & digitising Ogilvy’s commercial archive of 10,000 reels going back to the ’50s to be made available to all. Digital delivery of broadcast commercials, negating the need for tapes/couriers – as well as working with Spotify, Last.fm and most people within the ‘digital’ landscape across mobile, gaming, digital out of home, virtual worlds, iptv etc
2. What’s exciting you in the digital music space right now?
I love the fact that it is finally forcing the issue of IP to be sorted – the need for new business models to be set up to make money – as well as innovative ways to distribute & pay for content. To enable people to listen or view what they want, when they want & how they want.
3.What will be the focus of your Key Note presentation at Sounds Digital in London this year?
The focus for my Key Note presentation, will be more about the ‘how’ – what have my experiences been to bring Ogilvy into the 21st century – new revenue streams, different ways of doing things.
4. What experiences and skills will you be sharing with your ‘Lab’ mentoring projects at Sounds Digital?
I will share a wealth of knowledge across all areas, focusing on the user & the ability to be more commercial – not just technology for technology’s sake. Work out the problem, then find the right solution to fix it.
5. Favourite website or online experience that not enough people know about?
Obviously TED.com, but then, there is the beauty of twitter – if you follow the right people, the wealth of information, websites, facts that come to you in a tiny url or 140 characters is amazing. Before twitter, I was probably looking at around 50/60 sites a week!
Read Nicole’s full bio here.
Tags: digital, nicole yershon, Ogilvy
